Email Advertising Programs
How to Advertise with PMIWDC
PMIWDC's digital advertisements (web and email) are sold at quarterly auctions. These auctions are held in February, June, September and December. For more information about participating in the auctions to advertise on this website, please sign up to receive notices. You will receive periodic updates and reminders about the auction process.
Email Campaigns
PMIWDC has 2 ongoing email marketing campaigns to its contacts: a biweekly event announcement that advertises a particular educational event, and a monthly newsletter that summarizes all activites for the coming month.Both campaigns are sent to a continually maintained list that averages 37,000 addresses.
The average open rate for the newsletters is 13%, and attracts
readers from all demographics. The biweekly emails are more narrowly
targeted: they get more readers (about 4% more than the newsletter) but
they have a narrower focus. For example, an email for our PM in the AM
Educational Breakfast would get many readers from DC (where that event
is held) but relatively few from the suburbs.
Advertisements in the biweekly event announcements and newsletters
| Size | Advertisement Type: |
| 728 x 90 px | Leaderboard Banner (Top and Bottom of Email) |
Recent Bid Prices
The final prices for email advertisements are listed below. You may use these as a guideline for budgeting at the next auction, to be held in February 2011. Please note that prices may change during future auctions depending on the bids of other participants.| Placement |
Final Price |
| Email Top and
Bottom Banners: 4 emails, April |
$1,300.50 |
| Email Top and
Bottom Banners: 4 emails, April |
$1,591.50 |
| Email Top and
Bottom Banners: 4 emails, May |
$550.50 |
| Email Top and
Bottom Banners: 4 emails, May |
$600.50 |
| Email Top and Bottom Banners: 4 emails, June | $1,400.50 |
| Email Top and Bottom Banners: 4 emails, June | $800.50 |
Want to learn more?
For more information about participating in the auctions
to advertise on this website, please
sign up to receive notices. You will receive periodic updates and
reminders about the auction process.
The next auction is scheduled to occur in early June. This auction will cover advertisements in July, August, and September.
